First, here's a bit from the 4e D&D GSL:
Notwithstanding the foregoing, except as otherwise provided in this License no Licensed Product (as defined below) will have a first on-sale date prior to October 1, 2008.
The added emphasis is mine.
Now, go here and scroll down to where it says "GenCon Releases (In Stores Early September)".
Yeah, interesting, huh?
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I suspect a separately negotiated license, like the one Monte got for Arcana Unearthed.
That would seem to be the most likely explanation. Which might account for why WotC legal seemed to be dragging their feet on getting the GSL out the door. I wonder how many of these individual licensing deals they've been working on.
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